The 4 goals your website should accomplish:
Visual Interest
Your website has only a few seconds to grab your visitor's attention. That is just enough time for them to react to the look-and-feel of your website. This means that color, layout, and headline text all contribute to your visitor's initial reaction and it influences the visitor's decision to read and click through your website.
The visual appeal of your website should be considered in your overall design. It helps to know a bit about your target demographic as well as what the web standards are for ensuring a pleasant visual experience throughout your website.
Stickiness
Stickiness is the industry term for keeping users on your website. Experts say that they should stay for at least 2 pages or more than 30 seconds. In that short time, they need to be able to see clearly:
- what your business has to offer,
- what distinguishes your services or products from your competitors,
- why they should contact your business
There are several techniques for creating stickiness. You can include links that encourage them to act and provide compelling content that keeps them interested in your message. But, remember every business is different, so each "stickiness strategy" is individualistic. Schedule a free consultation to learn how we can help.
Memorability
Sometimes, your audience may just be doing research. Or they may be looking to purchase your goods and services at a future date. In either case, your website needs memorability so they will come back for more.
Your site should answer questions like:
- "What does this website do for me?"
- "How does this company's goods and services provide what I need?"
- "What can I learn or do on this website that benefit me?"
The more memorable your website is, the more likely you are to gain their business.
Results
Your website should bring in business. Even if your intention is just to raise awareness of your brand or service, it should move your potential audience to action NOW. After all, your website is your 24/7 marketing strategy. Shouldn't it bring in measurable results?
We design with results in mind
Cunning Web Solutions begins every project with results in mind. You tell us your goals, we plan a route to get you there. Although every website design project is different, there are a few things that every website should accomplish.
Don't forget web marketing in your website design project! Learn more...